Scott Miller to Become Group CEO of Vision Critical

Community Panel and research technology provider Vision Critical announced the appointment of Scott Miller as Group Chief Executive effective Oct. 1, 2012. Miller will be based in the firm’s New York office, and will also be joining the Vision Critical Board of Directors.
“Since Scott joined Vision Critical, he has brought amazing energy, judgment and vision to our international operations,” said Chairman Angus Reid. “He will now bring these talents to our entire business.”
Miller has been serving as President and Chief Operating Officer of International Business at Vision Critical since April 2012. Prior to joining Vision Critical, he led a distinguished career as an entrepreneur at automotive consultancy Motoresearch, and served in various capacities at Synovate—culminating in his 2010 appointment as CEO of Synovate North America.
In his new capacity, Miller will oversee the firm’s entire operations in the U.S. and internationally. Company founder Andrew Reid will continue to lead Vision Critical’s innovation and software development activities. Co-CEO Ed Morawski will be assuming the role of President and Global COO to work with Miller on the expansion of Vision Critical’s strategy, services and delivery infrastructure.

About Vision Critical
Vision Critical pairs the world’s leading market research specialists with the most innovative software developers, marrying the precision of market research with the speed and power of online technology. Serving over 600 global brands through offices across North America, Europe, Asia and Australia, Vision Critical creates powerful software and research solutions like Sparq™, the world’s leading community panel platform. For more information, please visit  and follow Vision Critical on Twitter at!/visioncritical  

About Vision Critical

Vision Critical provides a cloud-based customer intelligence platform that allows companies to build engaged, secure communities of customers they can use continuously, across the enterprise, for ongoing, real-time feedback and insight. Designed for today’s always-on, social and mobile savvy customer, Vision Critical’s technology helps large, customer-centric enterprises discover what their customers want so they can deliver what they need. Unlike traditional customer research, which is slow, expensive and gathers dust on a shelf, Vision Critical’s customer intelligence platform replaces static data and cumbersome reports with real-time actionable customer intelligence that companies need to build better products, deliver better services and achieve better business outcomes.

Hundreds of high-performance organizations use Vision Critical’s technology. Follow us on Twitter at

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