News & Events News & Events

Awards Awards

In the news Press Releases Events

Serious Sway

For B-to-B organizations, influencer marketing is more than getting happy customers talking online. The “influencer ecosystem” in business marketing is a specialized group of people for each company, an industry-specific and well-connected few who can reach the purchase decision makers at your target companies. And once you identify those people, it takes a lot more than a sampling program to get those people talking. 

Read the full article from Marketing Power, with commentary on “influncer marketing” from Andrew Reid, Founder and Chief Product Officer.