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Seventh Annual Vision Critical Summit Comes to Chicago October 21 & 22, 2015

Industry insiders to illustrate how billion dollar business decisions require customer intelligence

Keynotes on technology, customer experience and product innovation by world-leading authorities Douglas Rushkoff, Brian Solis, Craig Dubitsky and Alexandra Samuel

VANCOUVER, British Columbia – September 22, 2015 – Vision Critical, the leading customer intelligence platform provider, today announced its seventh annual North American Summit, taking place Wednesday, October 21st and Thursday, October 22nd, 2015 at Chicago’s historic Navy Pier. To register please visit:

“With the rise of the empowered customer, there is now a great need for direct, real-time, customer intelligence. We’ve seen our summit become the leading destination for business leaders to come together, learn from one another and tap into the competitive advantage of customer intelligence,” said Andrew Reid, founder and president of corporate innovation, Vision Critical. “When we held our first conference six years ago, we created a space for people to learn about customer intelligence and for our customers to share best practices with one another. Today our customers are not just advocating for the importance of direct brand-to-customer relationships, they’re illustrating the multi-million-dollar business decisions that they’ve made based on intelligence provided by the Vision Critical software platform. The more than 30 case studies presented at this year’s event are sure to inspire and motivate other leading global brands.”

Over 300 marketing, research and product development professionals will descend upon Chicago to be inspired as they learn best practices from brands including Tumblr, Sony Pictures, and Cathay Pacific, as well as hear about the future of customer intelligence from Vision Critical’s founder, CEO and other company executives. Additionally, Vision Critical will name one stand-out company the North American Insight Community of the Year. This year’s finalists are Adobe, DeWalt, and Univision. Summit attendees will vote for the winner based on their presentations, which will focus on the innovative ways they used their insight community to provide significant ROI for their respective companies.

Additional presenters at the 2015 Vision Critical Summit include:

Details of the event are as follows:

Who: Vision Critical, the leading customer intelligence platform provider.
What: The 2015 Vision Critical Summit
Where: Navy Pier
600 East Grand Avenue
Chicago, IL 60611
When: Wednesday, October 21, 2015
Conference: 1:00pm – 8:00pm
Thursday, October 22, 2015
Conference: 9:00am – 8:00pm
Why: At the Vision Critical Summit you’ll hear inspiring keynotes from renowned thought leaders and firsthand stories of how companies like yours engage their customers for meaningful feedback and insight. You’ll get a window into upcoming Vision Critical products and solutions, and hear from Vision Critical’s founder, CEO and other company executives. The Vision Critical Summit will arm you with the insight you need to conquer the business world.