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Shared value is the new growth equation for Australian brands

A company without customers is not a company at all.

I was reminded of this simple business principle at Adtech recently by Ramon De Leon’s keynote address. When we look at current consumer and business confidence indicators in Australia – from taxi drivers to retailers, from tourism operators to media companies – businesses are asking: where are all my customers?

There is a new growth equation for Australia and businesses are struggling to understand and implement the change required. Being able to make this change is based on really understanding and responding to consumer behavior and expectations of transparency.

Read the full blog post from Executive Vice President and Managing Director of Vision Critical Sydney, Peter Harris in Marketing Magazine