Significance in Semantics
The terms “market research” and “marketing research” often are used interchangeably, but many research professionals would argue that they’re distinct labels for very different roles and practices. As researchers continue to redefine how they compile, analze and distribute their findings, Marketing News reached out to a group of industry professionals to see how they define their roles and responsibilities, and which label best suits them. Here, we present a handful of experts’ opinions on the matter.
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