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Singtel Digital Advisors Named Vision Critical’s 2013 Asia Pacific Insight Community of the Year

As Voted On by Leading Insight Professionals, Singtel Honored for Outstanding Customer Engagement

SYDNEY – August 23, 2013 – Vision Critical, the leading provider of insight community technologies, has announced Singtel Digital Advisors as the 2013 Asia Pacific Insight Community of the Year, as voted on by more than 100 insight professionals in attendance at the annual Vision Critical Summit in Sydney.

Vision Critical Summit participants have selected Singtel Group Digital Life for the scope and effectiveness of customer engagement generated by its Singtel Digital Advisors insight community, and the way it has changed the company’s approach to doing business.

With more than 4,400 active members, Singtel Digital Advisors was formed to better connect Singtel Group Digital Life with its customers by providing interesting, convenient and relevant activities for members of the insight community. In turn, Singtel Group Digital Life has been able to capture better iterative and continuous learning about its customer’s needs and expectations of the brand.

Through Singtel Digital Advisors, the brand has been able to elevate the customer’s voice amongst internal stakeholders, offering a means of valuable feedback direct from the user. The overall success of Singtel Digital Advisors is evidenced by the high response and low churn rates that point to a highly engaged community.

“Congratulations to the Singtel Digital Advisors Team,” said Peter Harris, Vision Critical Australia and New Zealand managing director. “The Singtel Digital Advisors insight community is a fantastic example of how Vision Critical Insight Communities are working to bring marketers and organizations closer to their customers more frequently at the speed required in business today.”

“Singtel Digital Advisors has been a key catalyst in changing our business dialogue, and our customers’ view now underpins our business decision making,” said Melissa Gil, Singtel director customer intelligence living analytics. “We’re really proud and happy to be recognized by fellow insight professionals with this award for Asia Pacific Insight Community of the Year.”

Singtel will now proceed to the finalist round in the 2013 Global Insight Community of the Year competition. Singtel will compete against the company’s 650 plus insight communities managed around the world. Finalists, including Singtel, will be flown to New York City in October to join the European and North American finalists for a chance to be named the 2013 Global Insight Community of the Year winner.

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