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Sinitor and Vision Critical Launch Partnership in Stockholm

Vision Critical entered the Nordic market earlier this month with a client event organised with its local partner Sinitor, a leading Swedish research company. Over 50 marketing professionals from major Swedish and international companies attended to listen to the presentations and discuss the latest developments in the world of Social Media and Research Communities.

Ray Poynter, Director of Vision Critical University, talked about the latest trends in the research industry. Lars Andersson, CEO of Sinitor, announced the launch of Nordic Voices, Sinitor’s own community panel running on Vision Critical’s industry leading Sparq platform. Dinko Svetopetric, Director of European Partnerships at Vision Critical, focused on how to manage brands in a social media world with the help of online communities. Kris Hartvigsen, Vision Critical’s European Head of Client Development, presented examples of using mobile technology to gather insights from consumers.

“The Nordics have always been at the forefront of technology innovation, and we see a growing demand for research communities from clients based in this region,” said Svetopetric. “Research communities are the number one trend in the insight industry today, and the need of brands for customer closeness is stronger than ever before. The partnership with Sinitor will enable us to combine our technology with local research and community management services.”

“We want to be where the consumers are, and Vision Critical’s Sparq platform gives us the tool to make it happen,” said Andersson. “Combining social media and research gives us great opportunities to reach out and to engage with a wide range of target groups.”

For more information contact:

Lars Andersson

Dinko Svetopetric

About Sinitor

Sinitor is a Swedish based full service Market Research agency, covering entire Nordic region. Sinitor has an experienced team of behavioural / social scientists, researchers, logisticians and statisticians, and a sophisticated fieldwork organisation covering all methods of data collection. Sinitor runs a National panel of more than 35,000 people in Sweden, and a community panel Nordic Voices running on Sparq platform. For more information please visit