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Social Media can be Used to Drive Online and in-Store Purchases

According to a recent study conducted by Vision Critical, social media strategies can definitely be used to drive sales. There are close to six thousand participants in this study who were interviewed to assess purchasing and participation in social media channels Pinterest, Facebook and Twitter.

The study showed that among the studied social networking sites, Facebook is odds-on with regards to driving customers to purchase. In addition, the study showed that around 40 percent of social media users decided to purchase items after they have shared or expressed these items as their favorites. When it comes to Twitter, that is equivalent to a tweet or a retweet; for Facebook, that is a share, like or comment, and when it comes to Pinterest, that is a like, repin or pin.

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