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Social media expert Dr. Alexandra Samuel to join Vision Critical

Vancouver, CANADA – November 2, 2012 – Community panel and market research technology provider Vision Critical has announced the appointment of Alexandra Samuel as its new VP of Social Media based in Vancouver, Canada.
Samuel is an internationally recognized expert on social media who has helped create some of the web’s most innovative online communities. She will bring her experience with social media marketing and research to the product development team at Vision Critical, where she will offer clients new ways of extracting customer insights from the combination of community panels and social media monitoring.
“Social media has given marketers a new set of tools for engaging with customers and hearing what they say about you,” Samuel says. “But turning that buzz into actionable insight requires the kind of hard data and rigorous analysis you can only get from a recruited panel of customers who are talking directly to you. Vision Critical is in a unique position to turn social media noise into meaningful customer insights.”
Samuel has most recently served as the Director of the Social + Interactive Media at Emily Carr University where she collaborated with Vision Critical on a major study of social media users. As the founder of Social Signal, one of the world’s first social media agencies, she helped to define the field and establish best practices for online community engagement. She is the social media blogger for Harvard Business Review, and her writing on tech issues has appeared in publications like the Wall Street Journal, the, and Macworld. Samuel holds a Ph.D. in Political Science from Harvard University where she wrote one of the first dissertations in the emergent field of Internet research.
“Social media is a crucial channel for both marketing and market research,” says Scott Miller, Group CEO of Vision Critical. “We’re delighted to have Alex on board to help our clients integrate social media into their customer intelligence.”