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Social Media Usage: What Marketers Can Learn From The Kids

Is Facebook losing its cool factor?

Ask a teenager, and you might get a resounding “yes.” According to Pew Research Center research, teens are losing their enthusiasm for Facebook, and Mark Zuckerberg actually needs to care. Amongst a number of things, when teenagers left MySpace a few years ago it became the catalyst for Facebook’s massive growth and for MySpace’s decline. 

If you’re a marketer, you can’t afford to ignore teen activity online regardless of whether or not this group of individuals is your target demographic. What teens consider “cool” is usually a foreshadowing for what is mainstream only a few months later.

Read the full article from MediaPost