Social networks promoting sales in brick-and-mortar stores: Vision Critical
The top social networks such as Facebook, Twitter and Pinterest are driving as much in-store purchasing as online purchasing, according to Vision Critical data released this morning.
The findings show that marketers need to be increasingly aware of the growing impact of social media on motivating customer purchases, and on how the different networks influence buying patterns. The data shows that:
- Facebook alerted shoppers to sales;
- Twitter helped consumers locate where to buy items; and
- Pinterest helped shoppers get more information about specific items.
Read the full article from Business in Vancouver.