According to a study released today by the Canadian Media Research Consortium (CMRC), more than two thirds of Canadians who use social networking sites value them as a
way of keeping up with the news.
News is increasingly becoming a shared social experience online for Canadians thanks to new digital platforms and services, according to the poll conducted by Vision Critical. It found that
more than two thirds (71 per cent) of Canadians who say they visit social networking sites use them to keep up with the news. This amounts to more than 10 million Canadians.
Canadians on social media are twice as likely to get their news from friends and family on social networks such as Facebook than from news organisations or journalists they follow. However, only one in four consider information from social networks as reliable.