Social Shopping: How Brands Can Capitalize
By now, whether with hugs and shouts of joy or with tears and dragging feet, we’ve all (hopefully) accepted that social media is no longer merely a fad or even a tool; rather, it has ushered in a paradigm shift in how brands connect to consumers. Social media is not just a platform to shamelessly promote yourself, but it is an extension of your storefront and all that that encompasses – it is a hub for customer service, a tool to create your brand identity and culture and, as a new study finds, a place to purchase your products.
It looks like social media does indeed have a hefty ROI, according to a new study, “From Social to Sale: 8 Questions to Ask Your Customers” by Vision Critical. The report – one of the most B-E-A-U-tiful ones I’ve come across – is a lengthy, in-depth look into the consumer’s path from specific social platforms – Twitter, Facebook and Pinterest – to the transaction, whether online or in-stores.
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