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Study reveals retail brands voted ‘most helpful’ in tough post-Christmas period

A new study by Vision Critical has revealed the retailers that were voted top in a league of ‘helpful’ companies and brands. The online survey of 2,000 UK consumers found that budget brands and supermarkets such as Poundland and Asda were most praised for helping during a difficult month.

 

According to the survey, the following five brands were voted most helpful by consumers:

 

Brand         (% of consumers who thought the brand helped a lot/little)
Poundland (41%)
Asda          (38%)
Tesco        (35%)
Aldi            (32%)
Lidl            (31%)

 

Read the full article from Talking Retail