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Tech Watch: More to Facebook than cat videos

Vision Critical has published “From Social to Sale,” an article with tips for businesses on how to use social media to boost sales. The report is drawn from online surveys conducted over 17 months in Canada, the U.S. and U.K. The report sheds light on what they call “social purchases.”

If you thought Facebook or Twitter was just an outlet for young people to post cat videos and inspirational quotes, you’d be wrong. Business can and should utilize social media to their advantage.

Not convinced? Think about this statistic from the report — almost one in three Facebook users have bought something after sharing, liking or commenting on it on Facebook.

Read the full article from London Free Press