Telemundo Launches Hispanic Multi-Platform Measurement Project
Lost in some of last week’s hoopla around an ESPN cross-platform measurement initiative was Telemundo embarking on a similar effort. The Spanish-language media company is looking to measure behavior among Hispanics across four segments: TV, online, mobile and social.
ESPN’s Project Blueprint offered some extraordinary results, notably ESPN content reached more than 70% of U.S. men in February. Funded by ESPN and conducted by Arbitron and comScore, the aim is to establish an industry-wide service offering five-screen measurement across radio, TV, PCs, smartphones and tablets.
Read the full article from MediaPost.