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Telemundo to measure Hispanic media consumption

Telemundo and Vision Critical will develop a custom 5,000-member viewer community while integrating SymphonyAM’s portable cross- media tracking technology to provide a single-source cross-media measurement of Hispanics’ television, online, mobile and social behaviours.

Two custom insight communities, Mi Telemundo and Tu Pulso Latino have been set up with Mi Telemundo targeted at Spanish dominant Hispanic viewers and Tu Pulso Latino targeting bilingual, millennial Hispanic viewers. Both will examine influences and desires via automatic content recognition data combined with survey-based responses, and consumption trends.

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