UBC Forum to Collect Real-Time Feedback From Alumni and Students
The University of British Columbia is creating an online community — the Open Minds Forum — of 5,000 alumni and students to gather feedback and opinions on an ongoing basis.
In the past, such research has been done once every two or three years, said Kari Grist, UBC’s managing director of communications and marketing.
“We felt like we needed something that could be deployed on almost a real-time basis … to understand what people are thinking and to keep our fingers on the pulse of our students and alumni,” Grist said.
“The Open Minds Forum will enable us to better understand our students and alumni, which will be invaluable in creating new programs, updating communications and ensuring that we’re delivering the best services to our current and former students.”
Read the full article in The Vancouver Sun.