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Understanding Social Media Customers

As a social media marketer, content marketing plays a key role in my overall social media strategy. Content marketing is not only focused on selling, but it should also inspire loyalty and interest from current and potential customers. With that said, as a business you should know who you’re trying to target. Many businesses attempt to appeal to everyone, but this can often lead to mixed messages and sometimes confusion. It’s important to narrow your market and select a niche to focus your social media content marketing efforts. This will allow you to craft targeted messages and content that will attract the customers you’re looking for.

Understanding Social Media Customers

I recently came across a study by VisionCritical which identified important factors for organizations to consider when trying to understand their social media consumers. The data was focused on their behavior and actions using different social platforms. Here are a few key points the study brought to light:

What social networks are your customers using?

In order to use social media to reach your customers, you need to understand where to find them. Understanding what customer segments are using which social networks is key. This will help identify opportunities and direct your social media strategy to address the needs of your different customer segments.

Read the full article on Social Media Today.