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Vision Critical in Aeroplan Community Deal

Research community and survey technology specialist Vision Critical has partnered with Nectar loyalty card owner Aeroplan to make the latter’s community of 90,000 Canada-based members available for use in online surveys.

Vision Critical will now offer access to the ‘Aeroplan Advisors’ insight community of B2B, affluent consumers, small business owners, corporate decision-makers and early adopters. Aeroplan will continue to maintain the community for its own consumer insights research, while its members will also be given the opportunity to participate in Vision Critical’s ‘Voice of the Market’ projects. 

Read the article on MRWeb