Vision Critical and Aeroplan Partner to Bring the Aeroplan Advisors Insight Community to Market

Aeroplan Advisors Joins Vision Critical’s Voice of the Market Offering to Create Canada’s Largest B2B Community

VANCOUVER, British Columbia – November 12, 2013 – Vision Critical, the leading provider of insight community technologies, and Aeroplan, Canada’s premier coalition loyalty program, owned by Aimia Inc. (TSX: AIM), a global leader in loyalty management, today announced a strategic partnership to bring the Aeroplan Advisors insight community to market as Canada’s first affluent consumer and corporate decision-maker panel with Vision Critical.

A Vision Critical client for more than three years, Aeroplan’s insight community of 90,000 Canadian-based business-to-business, affluent consumers, small business owners, corporate decision makers and early adopters is now available to the global market for use in online survey research. Aeroplan will continue to maintain its Aeroplan Advisors insight community with Vision Critical for its own corporate consumer insights research. In addition to participating in ongoing Aeroplan research, respondents will be given an opportunity to participate in Voice of the Market projects.

Vision Critical’s Voice of the Market offering consists of three robust market panels including Springboard UK, Springboard America and Angus Reid Forum with a total of 500,000 respondents. By partnering with Aeroplan, Vision Critical’s Aeroplan Advisors will become its fourth market panel and latest Voice of Market panel to its over 650 community and partner clients, enabling them to gain market insights from audiences never before reachable in online panels. As part of the partnership, Angus Reid Forum respondents will have the option of converting incentives into Aeroplan Miles.

“We’re excited that Aeroplan has decided to take its community of Aeroplan Advisors to market with Vision Critical,” said Rob Berger, managing director, market panels at Vision Critical. “By adding Aeroplan Advisors to our Voice of the Market offering, clients now have the opportunity to conduct a wide range of premium target research by tapping into the largest group of affluent Canadians and business executives available on the market today, which has previously been unattainable. Aeroplan Advisors is a real complement to our existing Voice of the Market panels.”