News News

Awards Awards

In the news Press Releases
Press and Media Inquiries

Vision Critical and Dentsu Marketing Insight Announce Partnership to Offer Insight Communities in Japan

Innovative Approach to Market Research Now Available to Businesses across Japan with Dentsu as First Certified Partner in the Market

TOKYO – April 5, 2013 – Vision Critical, the leading provider of insight community technologies, and Dentsu Marketing Insight Inc., a subsidiary of one of the world’s top advertising agency networks Dentsu, today announced a partnership to offer insight communities in Japan. Pioneered by Vision Critical, insight communities are the fastest-growing area of market research globally whereby businesses and organizations are able to have an ongoing conversation with their customers, pulling targeted insights that translate into meaningful and actionable business decisions. Dentsu Marketing Insight is Vision Critical’s first certified partner in Japan.

The partnership combines Dentsu Marketing Insight’s market expertise and experience working with top Japanese and global corporations in Japan with Vision Critical Insight Community technologies, to offer brands and clients a new and exciting level of continuous customer understanding to support their everyday business decisions.

“Dentsu offers unparalleled solutions to clients, enabling them to address their marketing operation needs. We are delighted to have Vision Critical as partner who is a global leader in insight communities technology,” said Ken-ichi Kobayashi, President and CEO, Dentsu Marketing Insight Inc.

“We are honored to have Dentsu Marketing Insight as our first certified partner in the critically important Japanese market,” said Scott Miller, Group CEO of Vision Critical. “Through the combination of Vision Critical Insight Community technologies and Dentsu’s marketing and consulting expertise, we are poised to help clients tap into new levels of customer insights. The Japanese market is extremely well suited for online insight communities given its highly competitive environment and the increasing need for businesses to have faster access to deeper customer insights. Our partnership with Dentsu Marketing Insight represents a significant and important component in our continued internationalization and expansion across Asia.”

“Insight communities enable companies to seamlessly integrate the voice of the customer in to their business decision making process by conducting both quantitative and qualitative research activities with targeted customers using our highly engaging online customer community platform. This innovative approach truly brings a new era of market research to Japan. We look forward to launching a strong partnership and collaborating with Dentsu Marketing Insight to provide leading market research technologies and services to clients throughout Japan,” said Shigeru Kishikawa, Managing Director of Vision Critical, Japan.

To provide brands in Japan more information about insight communities and this innovative approach to market research, Vision Critical will be hosting an event on Friday, 12 April, 2013 in Tokyo. To find out more and to attend, please visit


About Dentsu Marketing Insight Inc.

Dentsu Marketing Insight has a long established history operating in Japan’s market research industry. With our wealth of experience, we offer clients top quality market intelligence working on more than 5,000 projects annually. Through the discovery of insights, our team of professionals possesses a deep understanding of the everyday lives of consumers. Dentsu Marketing Insight provides research and analytical-based marketing and planning services to help clients chart their marketing and communications strategy. For more information, please visit

Dentsu Marketing Insight Inc.

Mr. Morishima
MI Division
Phone: +813-3289-6905

Vision Critical

Teresa Cheung    
Regional Marketing Director, Asia    
Phone: +852-3489-7009