Leading global consumer insights and technology solutions firm Vision Critical recently collaborated with prominent marketing advisory resource MarketingProfs to produce a comprehensive report on the state of market research.
The 10-page report—The Modern Market for Market Research—surveyed businesses small and large, across industries to explore the current perceptions around market research, and identify emerging trends. This report addresses topics such as:
- How to best use customer insights to gain a competitive advantage.
- What the most pressing business issues are in 2012.
- How market research is being used, and what’s keeping businesses from leveraging it more often.
- What the future holds for the ever-evolving practice of market research
To access this report, click here.
About Marketing Profs
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