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Vision Critical and Morpace Extend Partnership Into Mainland China

New Approach to Market Research Coupled with Deep Market Expertise Now Available to Companies across China

HONG KONG – February 20, 2013 –Vision Critical, the leading provider of insight community technologies, today announced that it has extended its partnership with Morpace Inc., a full service market research and consulting company, into mainland China. Insight communities are the fastest growing area of market research globally and are rapidly gaining popularity and adoption by businesses throughout Asia. The partnership combines Morpace’s market expertise with Vision Critical Insight Community technologies to offer businesses and organizations a much deeper level of understanding of their customers across mainland China.

Insight communities provide brands with the ability to invite customers or any of their stakeholders to a private online community, up to the tens of thousands as needed, to conduct continuous quantitative and qualitative research. Brands can stay connected with a large number of customers, always ready to answer questions and participate in conversations from concept testing, customer and employee satisfaction, buyer preferences and behavior, and the myriad of market research needs in between.

“We are very pleased to offer this partnership to our clients in the Asia-Pacific region. We have partnered with Vision Critical for several years to bring our North American clients breakthrough relational research that yields fast, cost efficient and accurate information to drive better decisions,” said Morpace Vice President Olive Zhang, who oversees the company’s Asia-Pacific office in Shanghai. “This deal further strengthens the solutions we bring to our clients, allowing us to provide them with the latest innovative, high tech insight communities.”

“In the rapidly evolving and competitive China market, winning brands need to stay close to their customers’ desires, experiences and future requirements. With companies both home-grown and abroad looking to expand their geographic footprint and increase market share, the need for scalable, cost effective research solutions are very important in mainland China,” said Bruce Wells, President and Managing Director of Vision Critical, Asia. “We are very excited for this partnership extension with Morpace, a company that has been conducting research studies in China and throughout Asia for more than 20 years. Together with Vision Critical’s industry leading Insight Community technologies, the collaboration provides brands with the ability to engage in ongoing dialogue with customers like never before.”

About Morpace

Morpace is a full-service survey marketing research and consulting organization specializing in the automotive, financial services, healthcare, retail & consumer goods and technology industries. Morpace provides global expertise and proprietary solutions in four core areas: brand and communications; consumer choice; market and product development; and satisfaction and loyalty.

Morpace, an ISO 9001:2008 certified organization, is headquartered in Detroit with offices in Los Angeles, London and Shanghai. Visit for more information and follow us on Facebook at

Media Contacts

Teresa Cheung                                                              Mike Scott

Regional Marketing Director, Asia                                  Marketing Director

Vision Critical                                                                Morpace

Email                        Email

Phone +852.3489.7009                                                  Phone +1.248.737.5300 x448