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Vision Critical® and Swedish Agency Sinitor Sign Deal to Provide Community Panels in the Nordic Region

Vision Critical’s European rollout of partners continues with a ground-breaking deal with leading Swedish agency Sinitor. The partnership centres on Vision Critical’s community panels platform and will cover the Nordic and Baltic countries.
The partnership includes local business development, sales, co-marketing and services in community panels and the full suite of technology enabled research products offered by Vision Critical.
“The Nordic region is amongst most the advanced and sophisticated markets globally and is always at the forefront of technology and innovation. Vision Critical is a leading global player in community panels, and our partnership with Sinitor is a great step forward for Vision Critical in covering this important market. Sinitor has the right mix of local market knowledge and drive to change the market with the latest technology innovations. We are looking forward to working together with Sinitor in providing the best service to Nordic clients and develop community panels across Finland, Sweden, Norway, and Denmark, with the addition of the Baltic States for Nordic-based clients.” says Dinko Svetopetric, Director of EU Partnerships at Vision Critical.
Lars Andersson, Head of digital solutions at Sinitor, confirmed the excitement at the formation of the partnership, commenting “We at Sinitor are really excited and proud to enter into a partnership with Vision Critical. Online Communities are the future and Vision Critical platform will give our clients the best solution in the market.”
The Nordic partnership agreement will strengthen our position within online research and social media, says, Lars Andersson Head of digital solutions at Sinitor.
About Vision Critical
Vision Critical pairs the world’s leading consumer insight specialists with the most innovative software developers, marrying the precision of market research with the speed and power of online technology. Serving over 600 global brands through offices across North America, Europe, Asia and Australia, Vision Critical creates powerful software and research solutions, including the world’s leading Community Panel platform. For more information, please visit and follow Vision Critical on Twitter at!/visioncritical
About Sinitor
Sinitor is a Swedish based full service Market Research agency, based in Sweden and covering entire Nordic region. Sinitor has an organization that covers from behavioral / social scientists, logisticians and statisticians as well as experienced researchers from both the sales and purchase sides. This is complemented by an organisation with many years of practical experience within interviewing and data collection in all its forms. Sinitor has a National web panel of more than 35,000 people.