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Vision Critical announces integrated online survey and forum tools available through unlimited software as a service model

Firefly Surveys offers enhanced web-based research tools enabling companies to conduct holistic research for better and faster decision making VANCOUVER, B.C. – Nov. 8, 2011 – Leading global research technology firm Vision Critical today introduced Firefly Surveys, a powerful suite of market research tools that seamlessly integrate quantitative survey capabilities and qualitative discussion forum functionalities as a web-based service. Firefly Surveys embraces an unlimited on-demand subscription model which offers companies of all sizes maximum flexibility and affordable pricing to meet their market research needs. “Vision Critical’s Firefly Surveys represents a significant leap forward by offering enterprise quality ad-hoc online research and reporting tools for customers requiring ongoing market intelligence to make timely strategic decisions,” said Andrew Reid, president, Vision Critical. “Our online survey tools enable customers to continuously gauge the constantly and rapidly changing market landscape without adding pressure to their research budget. By offering Firefly through an unlimited SaaS model, Vision Critical is leveling the playing fields for all companies to gain access to professional quality research.” Firefly Surveys consists of an intuitive web-based survey tool that allows users to conduct high quality independent market research surveys. Firefly delivers engaging online surveys that can yield higher response rates – all for a fraction of the cost of custom market research. Firefly Forums consists of a social media inspired online discussion module gives marketers a fast and easy way to set up and moderate engaging, online discussion forums that augment online survey research. With forums and threaded discussions, Firefly Forums adds contextual depth to statistical survey data at a fraction of the time and cost of traditional focus groups. The suite of web-based research tools offered by Firefly provides integration on three levels: integrated workflow for users to design and link related online surveys and forums, respondents have a seamlessly integrated research experience, and analysts have integrated data for better reporting and insights. Companies can conduct more research for less through the unlimited SaaS model. Unlimited refers to the number of forums, surveys, completed surveys, forum participants and administrative users. The unlimited pricing provides a scalable way for companies to conduct research while keeping budgets stable. Highlights of Firefly Surveys include: • Intuitive authoring tools to create visually engaging online surveys and online discussion forums • Seamless streaming of respondents from an online survey to an online discussion forum • Customization of theme for online surveys and online forums based on products, brands, divisions or segments • Collaboration with one, or many, directly in the tool to streamline online survey creation and avoid duplication of work • Easy review process to get approval from stakeholders to launch projects quickly • Integration with external samples from Vision Critical or any panel provider to broaden market reach or general population view • Real time monitoring of participation in online surveys and online forums • Real-time, dynamic reporting engine for customized reports • Flexibility to export results to Excel, SPSS or CSV “Firefly Surveys broadens Vision Critical’s suite of products by offering ad hoc online research tools so customers can unleash the power of online social engagement,” added Reid; “Combined with our flagship SparqTM product, the world’s number one community panel system, Vision Critical customers can now easily access the tools they need for any research situation to reach far and engage deeply with customers of all types. The addition of Firefly has eliminated the ‘I can’t afford market research but I can’t afford not to do market research’ dilemma, giving companies the competitive edge to stay focused in this challenging economy.” Pricing and Availability Firefly offers a free trial period with complete functionality of the full suite of online research tools. Subscribers can use the web-based research tool for as low as $500 per month. To learn more about Firefly’s features and how it helps businesses discover a new dimension in market research, reporting and engagement, visit online or contact Vision Critical at About Vision Critical Vision Critical pairs the world’s leading market research specialists with the most innovative software developers, marrying the speed and power of on-line technology with the precision of market research. Serving over 600 global brands through offices across North America, Europe, Australia and our Global Partner program, Vision Critical creates powerful software and research solutions like Sparq(tm), the world’s leading community panel platform. Follow Vision Critical on Twitter at!/visioncritical