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Vision Critical Announces New Brazilian Partnership with Animux

VANCOUVER, BC – November 23, 2011 – Vision Critical, a leading global technology and research firm, announced today that it has entered a partnership agreement with Animux in Brazil, a research firm always searching for new ways to understand the consumer. This partnership enables Animux to utilize Vision Critical’s online community panel platform (SparqTM) to help companies in every industry quickly and easily connect with their customers and gain the insight needed to make better business decisions. Through the partnership, Vision Critical has strengthened its footprint in the rapidly growing South American market research industry. “We are pleased Animux has chosen Vision Critical’s Sparq platform to provide online community solutions to their clients,” said Andrew Reid, president, Vision Critical. “The Sparq platform allows Animux to create customer panels to perform both quantitative and qualitative research for their clients within one solution. Now, South American businesses have access to a local partner that can help them develop reliable and affordable community panels for their brands.” “Our clients continuously face the challenge of engaging with their customers and harnessing insights found from market research,” said Rodrigo Toni, partner and founder, Animux. “Through this new partnership with Vision Critical we are able to bring a proven online community platform to the local Brazilian marketplace. We strongly believe that the Brazilian market is ready for this solution, which is already very popular in Canada, the US, UK and other markets. About Animux Animux will always pursue different ways to interact with and understand the consumer of the 21st century – an interactive, active (and activist) consumer. Animux’s promise is to always push the boundaries of consumer understanding. It has partnered with emotional sciences, online, mobile and neurosciences experts, and has developed its own solutions in the fields of co-creation, innovation and interdisciplinary research. For more, please visit: About Vision Critical Vision Critical pairs the world’s leading market research specialists with the most innovative software developers, marrying the speed and power of online technology with the precision of market research. Serving over 600 global brands through offices across North America, Europe, Australia and our Global Partner program, Vision Critical creates powerful software and research solutions like Sparq™, the world’s leading community panel platform. Follow Vision Critical on Twitter at!/visioncritical.