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Vision Critical Announces New Global Partner Certification Program

Gallagher-Lee has joined the ranks of other successful partners who have completed the Vision Critical certification process VANCOUVER, B.C. – October 17, 2011 – Vision Critical, a leading global technology and research firm, announced today that it has launched a newly revamped Vision Critical Global Partner Certification Program, with Gallagher-Lee Research, a full-service research consultancy specializing in brand equity, brand tracking, and other custom quantitative services, as a newly certified global partner. The Vision Critical Global Partner Program is designed to assist partners generate a new stream of market research business by leveraging SparqTM, the world’s most advanced and most widely used online community panel platform. The program also ensures that partners are set up for success through an extensive sales and marketing Partner Ramp Plan, as well as creating a seamless transfer of knowledge and responsibility based on partner’s client needs. The program requires that partners complete a set of certification courses that comply with the Vision Critical global line of business requirements. “We’re really pleased to include Gallagher-Lee, a well accomplished research consultancy firm, into the Global Partner Certification Program,” said Andrew Reid, president, Vision Critical. “This partnership will provide Gallagher-Lee’s clients access to Vision Critical’s Sparq online community panel platform that helps companies in every industry to quickly and easily connect with their customers and gain the insight needed to make better business decisions.” “With this exciting alliance, we can now utilize the “best-in-class” Sparq panel platform as the engine for running our clients’ panels/communities, and to supplement our extensive research experience by tapping into the expertise of an organization that has developed over 300 custom online research panels” said Tom Gallagher, president of Gallagher-Lee. About Vision Critical Global Partner Program Vision Critical Global Partner Program provides new business opportunities for our partners by supplying ready- made tools and support programs, such as product training, technical support and sales and marketing support, to our partners so they can focus on generating new revenue streams and growing their business. About Gallagher-Lee Gallagher-Lee Research is a full-service research consultancy specializing in brand equity tracking, strategic research, market monitoring, continuous learning systems, and other longitudinal research. All projects are overseen by principals with over 50 years combined experience in the research industry. As a result, clients are guaranteed senior level involvement in all phases of the research process – ensuring sound research design, proactive project management, and insightful marketing analysis. About Vision Critical Vision Critical pairs the world’s leading market research specialists with the most innovative software developers, marrying the speed and power of on-line technology with the precision of market research. Serving over 600 global brands through offices across North America, Europe, Australia and our Global Partner program, Vision Critical creates powerful software and research solutions like Sparq™, the world’s leading community panel platform. Follow Vision Critical on Twitter at!/visioncritical ###