LONDON, UK – October 10, 2011 – Vision Critical, a leading global technology and research firm, announced today that it has entered a partnership agreement with Demoskopea SPA, an Italian based independent full service market research agency. The agreement enables Demoskopea to access Vision Critical’s SparqTM online community panel platform that helps companies in every industry to quickly and easily connect with their customers and gain the insight needed to make better business decisions. With this partnership, Vision Critical now has direct access to the Italian market, one of the world’s top 10 marketplaces.
“We are very happy that Demoskopea has chosen Vision Critical’s Sparq platform for their online community panels,” said Andrew Reid, president, Vision Critical. “The Sparq platform allows for both quantitative and qualitative research from one convenient central location. Now Italian businesses have access to a local partner that can help them to develop reliable and affordable community panels for their brands.”
“Our clients continuously face the challenge of engaging with their customers and harnessing insights found from market research,” said Fabrizio Angelini, chief executive officer, Demoskopea. “Through this new partnership with Vision Critical we are able to bring a proven online community platform to the local Italian marketplace. This is also an important step for Demoskopea as it demonstrates our strength in the marketplace and continued evolution of our brand on an international level.”
Demoskopea is a major privately owned Italian independent research group, with over 45 years of activity and a network of international partnership. The Digital Intelligence Division is focused on netnography and in developing new research techniques through augmented reality and internet applications.
About Vision Critical
Vision Critical pairs the world’s leading market research specialists with the most innovative software developers, marrying the speed and power of on-line technology with the precision of market research. Serving over 600 global brands through offices across North America, Europe, Australia and our Global Partner program, Vision Critical creates powerful software and research solutions like Sparq™, the world’s leading community panel platform. Follow Vision Critical on Twitter at http://twitter.com/#!/visioncritical