(Chicago, IL) February 28, 2012 – Vision Critical entered into a partnership agreement today with Chicago-based C+R Research, a full-service marketing insights firm. Vision Critical is a leading global technology and research firm, recently named as one of the most innovative research firms by industry experts.
As an official Certified Partner, C+R has access to Vision Critical’s suite of tools, including its benchmark software, Sparq™, the most advanced and widely used online community panel platform in the world. “Alliances like this allow Vision Critical to provide select business partners with enhanced capabilities to service their clients,” says Brett Glover, Senior Vice President of Strategic Partnerships at Vision Critical. “Online consumer engagement continues to be the arena in which meaningful insights are distilled. We’re excited to take our existing relationship with C+R to the next level.”
The Sparq™ platform allows C+R to create online customer panels to perform both quantitative and qualitative research and develop reliable and affordable community panels for their clients. “Partnering with Vision Critical has provided us with a means to continue to go above and beyond for our clients,” states Erin Barber, Vice President Online Immersion at C+R. “The Sparq™ platform not only allows us the ability to perform quantitative research, but surveys can be programmed with enhanced survey creation tools to improve respondent engagement. The forum area in Sparq™ is good for generating qualitative discussions for specific research initiatives, as well as on-going open forums to consistently listen and provide our clients with their customers’ experiences and feedback. Plus, the set-up is quick and easy so most research questions can be answered within days.”
About C+R Research
C+R is an established, marketing insights firm that leverages the best of emerging and traditional quantitative and qualitative research methods to provide custom solutions tailored to the unique business needs of their clients. For more information, visit http://crresearch.com and follow C+R on Twitter at www.twitter.com/emergesmarter