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Vision Critical® Announces Partnership with Metrix Consulting

Perth, Australia – Vision Critical entered into a partnership agreement today with Metrix Consulting, a business advisory firm based in Perth, Western Australia. Vision Critical is a leading global technology and consumer insights firm, recently named as one of the most innovative research firms by industry experts. As an official Certified Partner, Metrix has access to Vision Critical’s suite of tools, including its benchmark software, Sparq™ – the most advanced and widely used online community panel platform in the world. 
“Alliances like this allow Vision Critical to provide select business partners with enhanced capabilities to service their clients,” says Peter Harris, Executive Vice President and Managing Director of Vision Critical Australia and New Zealand. “Online consumer engagement continues to be the arena in which meaningful insights are distilled. We’re excited to start working with a Western Australian company to provide greater access to our products in the local market.”
The Sparq™ platform allows Metrix to create online customer panels to perform both quantitative and qualitative research and develop reliable and affordable community panels for their clients in Western Australia.
“Partnering with Vision Critical provides our clients with access to industry leading online community panel technology and demonstrates our commitment to bringing leading business intelligence tools to Western Australian organisations and government departments” states Marquis Pohla, Managing Director of Metrix. “The Sparq™ platform gives organisations the ability to not only request regular feedback from its customers via interactive surveys, but also listen to what customers are saying and engage in conversation via its open discussion forum feature. This functionality means that key business questions can be answered in hours or days, rather than weeks. “
About Metrix Consulting
Metrix Consulting is a business advisory firm that transforms intelligence into a business tool to inspire your next move. Metrix services many of Western Australia’s leading companies and government agencies, and it is one of the fastest growing firms in Western Australia. Its services include research, market intelligence, market modelling, data visualisation, data efficiency and strategy. To learn more, please visit, or follow Metrix on Twitter at!/metrixtweet.