Vision Critical Appoints New Australian Account Director

Global research and technology firm Vision Critical® announces the appointment of Jodene Vining as Account Director for Australia and New Zealand.

In her new role, Vining will support all Account Services of existing and new clients in Sydney.

Vining brings with her an impressive background in blue chip retail and the fast moving consumer goods vertical. Prior to joining Vision Critical, she worked as a Senior Account Director on the Woolworths account at creative agency M&C Saatchi. Vining has also worked for Colmar Brunton Research as a Communities Account Director.

“Joe’s advertising experience, coupled with her strong account service skills, will be a great addition to our engagement team,” said Peter Harris, Vision Critical’s Executive Vice President and Managing Director in Australia.

Vision Critical works with more than 600 clients, including one third of the world’s top 100 brands. The company has offices across North America, Europe and Australia as well as a Global Partner Program that provides other research companies and consultants with access to top-of-the-line technology. Its Sparq™ product is the most widely adopted community panel platform on the planet.