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Vision Critical Appoints New Executive Vice President for the United Kingdom

Online and social media expert, author and researcher Ray Poynter to lead Vision Critical’s London office

LONDON, UK – August 9, 2011 – Global research and technology firm Vision Critical announced today the appointment of Ray Poynter as Executive Vice President and Managing Director for the company’s London’s office.

In his new role, Poynter will be responsible for the strategic development of Vision Critical’s UK business, as well as working with partners and clients to help incorporate community panels and other Vision Critical software into their research practices.

Poynter has spent the last 30 years at the interface of market research, technology, and advanced techniques. He is the author of The Handbook of Online and Social Media Research and the chapter on the Impact of Technology on Market Research in the ESOMAR Handbook of Social and Market Research. He is in high demand as a conference speaker and workshop leader and chairs the Festival of NewMR.

“Ray is one of a handful of experts worldwide who provide the thought leadership and vision which links the power of social media with the predictive analytics and discipline of behavioral science,” said Angus Reid, chief executive officer for Vision Critical. “Ray’s wealth of experience in the research industry and recognized leadership in the area of community panels will enhance our growing operations in the UK and benefit our development work around the world.”

“I’m delighted to be joining Vision Critical,” said Poynter. “The company’s impressive client base, software tools and continuous development activities make it the world’s leader in community panels and related software.”

Poynter’s early activities with Vision Critical will include workshops for the Australian AMSRS and the UK MRS and a workshop and presentation at ESOMAR’s Congress in Amsterdam and the 3D Online Conference in Miami.

About Vision Critical
Vision Critical pairs the world’s leading market research specialists with the most innovative software developers, marrying the speed and power of on-line technology with the precision of market research. Serving over 600 global brands through offices across North America, Europe, Australia and our Global Partner program, Vision Critical creates powerful software and research solutions like Sparq™, the world’s leading community panel platform. Follow Vision Critical on Twitter at!/visioncritical