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Vision Critical Appoints New Managing Director and President of Asian Operations

Bruce Wells named head of Asian Operations
(March 19, 2012) Hong Kong – Vision Critical, a global leader in market research technology and community panels, has named Bruce Wells Managing Director and President of Asia. Vision Critical has achieved rapid growth in North American, European, and the Australasian markets, and is relied upon by a third of the top 100 global brands in the world.  Vision Critical has already enjoyed early success in Asia and looks forward to building on these achievements under Wells’ leadership.
Wells has a wealth of technical and international research experience.  Before joining the Vision Critical team, he spent ten years at Synovate holding various senior Regional and Global roles, most recently Global CEO of their Retail Performance Business.  
“Vision Critical’s integrated suite of technology solutions, including Community Panels, are revolutionizing the way market research can help clients understand, win and retain customers,” says Wells, who has been working in Asia for more than 20 years. ”We are excited to leverage technology and social media to provide real insight for our clients – a complete 360 degree customer view.”
“Bruce Wells is a great addition to Vision Critical.  We are fortunate to have found someone who combines a strong technology background with in-depth knowledge of research in the region.  He’s already lived in Japan, Philippines, Malaysia and Hong Kong; his commitment to the region is self-evident,” says Andrew Reid, Founder and CEO of Vision Critical. “Obviously the growth potential in Asia is enormous and we look forward to working with clients and partners, new and existing, to take advantage of the terrific competitive opportunities that exist in virtually every industry”.