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Vision Critical Appoints New Research Expert in US Retail Practice

Global research and technology firm Vision Critical® announces the appointment of David Williams as Senior Vice President, Retail Consumer Insights.

In his new role, Williams will be responsible for utilizing Vision Critical’s custom panels and innovative research technologies to partner with leading retailers, helping them gain deeper insights from their customer base. Williams will be based in Minneapolis.

Williams has over 20 years of marketing research and consumer insights expertise.  Previously he worked with Best Buy for 10 years in several roles, culminating with Senior Vice President, Customer Loyalty & Analytics. Prior to that, he worked for a variety of leading packaged goods manufacturers including General Mills.

“Dave will be a great addition to our team,” said Patricia Hughes, Vision Critical’s Executive Vice President of Consumer Insights. “He has a great combination of retail and consumer expertise and an intrinsic understanding of what drives consumer loyalty and business profitability.”

Vision Critical works with more than 600 clients, including one third of the world’s top 100 brands. The company has offices across North America, Europe and Australia as well as a Global Partner Program that provides other research companies and consultants with access to top-of-the-line technology. Its Sparq™ product is the most widely adopted community panel platform on the planet.

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