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Vision Critical Assists Salvation Army to Gauge Perceptions of Poverty

The Salvation Army has recently released “Perceptions of Poverty“, a report that seeks to raise awareness of an issue that is currently affecting one-in-six Americans. The report incorporates the findings of a survey of 1,004 American adults, conducted earlier this year on Vision Critical’s Springboard America panel.

The results show that Americans can be sympathetic to their neighbors in need, while at the same time misunderstanding their needs. While 88 per cent of Americans agree with the notion that people in poverty deserve a helping hand, half (49%) believe that a good work ethic is all a person needs to escape poverty.

The survey also shows that practically two-in-five Americans (38%) have received support from a charitable group, including food from food banks or financial assistance/housing support.

“We’re delighted to help draw attention to a problem that afflicts 50 million Americans and yet is, as our report shows, often misunderstood,” said Vision Critical Chief Research Officer Andrew Grenville, who conducted the study. “We’re thrilled and proud to be working alongside the Salvation Army on this report. They are absolutely committed to helping to eradicate poverty and do the most good.”

For more information contact:

Andrew Grenville

About The Salvation Army

The Salvation Army, an evangelical part of the universal Christian church established in London in 1865, has been supporting those in need in His name without discrimination for more than 130 years in the United States. Nearly 30 million Americans receive assistance from The Salvation Army each year through the broadest array of social services that range from providing food for the hungry, relief for disaster victims, assistance for the disabled, outreach to the elderly and ill, clothing and shelter to the homeless and opportunities for underprivileged children. 82 cents of every dollar The Salvation Army spends is used to support those services in 5,000 communities nationwide. For more information, go to

About Vision Critical

Vision Critical pairs the world’s leading consumer insight specialists with the most innovative software developers, marrying the precision of market research with the speed and power of online technology. Serving over 600 global brands through offices across North America, Europe, Asia and Australia, Vision Critical creates powerful software and research solutions, including the world’s leading Community Panel platform. For more information, please visit and follow Vision Critical on Twitter at!/visioncritical