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Vision Critical in Australian panel partnership with Nine Rewards

6 September 2011 | By Brian Tarran

AUSTRALIA – Vision Critical has expanded its panel reach into Australia and New Zealand through a partnership with local firm Nine Rewards.

Nine Rewards has 1.4m panellists signed up in the region and these now become part of Vision Critical’s Springboard panel network, which already includes respondents in the US, the UK and Canada.

Similarly, Nine clients will now be able to tap Vision Critical’s panellists for international projects.

About Vision Critical

Vision Critical pairs the world’s leading market research specialists with the most innovative software developers, marrying the speed and power of on-line technology with the precision of market research. Serving over 600 global brands through offices across North America, Europe, Australia and our Global Partner program, Vision Critical creates powerful software and research solutions like Sparq™, the world’s leading community panel platform. Follow Vision Critical on Twitter at!/visioncritical.