RetailWire, the retailing industry’s premier online discussion forum, recently featured the successful collaboration of Burt’s Bees and Vision Critical.
Burt’s Bees is best known for its natural skin care products. Their Community Panel—called Burt’s Buzz—has allowed the business to be much more engaged with core shoppers than through the use of one-off studies or focus groups.
The RetailWire article sums up the presentation given at the Shopper Insights Conference by Ellie Hutton of Vision Critical and Joy Steinberg of Burt’s Bees.
Click here to read the entire article at RetailWire and take part in the discussion on the benefits of Community Panels.