News News

Awards Awards

In the news Press Releases
Press and Media Inquiries

Vision Critical Continues Global Expansion with New Los Angeles Office and South African Presence

Company Sees Growing Demand for Insight Communities in Over 16 Global Regions 

Vancouver, CANADA – March 5, 2013 – Vision Critical, the leading provider of insight community technologies, today announced that it has opened its Los Angeles office and has expanded its presence into South Africa. The increase in demand for customer insight technologies and services for global businesses and organizations continues to drive Vision Critical’s rapid growth into leading markets worldwide. The Los Angeles office will support the thriving media and entertainment division of Vision Critical while a presence in South Africa will serve to build out clients and partnerships in the rapidly developing region.

With over three decades of industry experience, Vision Critical President of Media and Entertainment Bruce Friend will oversee all activity within the Los Angeles office. Currently working with more than 100 leading media and entertainment brands, Vision Critical plans to further expand the client base by operating within the media and entertainment hub of Los Angeles. The office will combine Vision Critical’s innovative technologies with media industry expertise to serve clients both regionally and globally.

“Vision Critical has a strong existing client base of global media and entertainment brands. Working within the center of media and entertainment activity in L.A. will provide an even greater opportunity to build upon this success,” said Friend.

Additionally, Vision Critical has expanded into Cape Town, South Africa under the leadership of Jon Salters, managing director of Vision Critical Africa. “As the nineteenth largest global research market, South Africa is poised to be a large opportunity for Vision Critical,” said Salters. “There has already been a great deal of interest in the market for the company’s leading insight community technologies and services. Our physical presence in the market will allow us to build long term relationships with both local and global clients who are investing in this rapidly developing part of the world. The possibilities for growth within the continent are endless.”