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Vision Critical Continues to Expand in Australia with New Melbourne Office, Sydney Location

Melbourne is the fourth Asia-Pacific office, joining Sydney, Hong Kong and Singapore

New larger Sydney location accommodates 350 percent growth

Leading companies across Asia-Pacific like Fonterra, the Australian Football League, SingTel and Bauer Media use Vision Critical’s customer intelligence platform to engage customers for actionable insight


SYDNEY – March 3, 2015 – Vision Critical, the leading customer intelligence platform provider, today announced its continued expansion in Australia with the opening of a Melbourne office and new Sydney location. Vision Critical has opened an office in Melbourne to better serve the city’s growing customer base and build new business in the area. The new Sydney office location has been selected to better accommodate for the ongoing growth experienced in the market. Melbourne joins Sydney, Hong Kong and Singapore to become Vision Critical’s fourth Asia-Pacific office, working with customers across nine countries throughout the region.

Vision Critical specializes in helping enterprises better understand their customers through online insight communities. The fast-growing software company has hundreds of customers around the world, including Fonterra, the Australian Football League (AFL), SingTel and Bauer Media throughout the Asia-Pacific region. By using Vision Critical’s customer intelligence platform, these high-performing companies have been able to deliver better business outcomes by engaging with their customers on an ongoing basis for feedback and insight.

“Vision Critical has experienced significant growth around the globe, and specifically in Australia, as companies increasingly demand customer intelligence to make informed decisions. With the new Melbourne office and Sydney location, we’re accommodating businesses throughout the country who have expressed a strong thirst for an online insight community-based approach to engaging with and better understanding their customers.” said Peter Harris, managing director of Vision Critical Asia-Pacific. “Since opening the first Asia-Pacific office in Sydney in 2009, there has been no better time to be part of the Vision Critical team in Australia.”

“In less than five years, the Sydney office has grown its staff 350 percent, proving that businesses and organizations in Australia and the Asia-Pacific region see value in the Vision Critical customer intelligence platform,” said Andrew Wolstenholme, general manager of Vision Critical Australia. “The larger Sydney office and new Melbourne location will allow us to meet the needs of our customers and to continue along our projected growth path.”