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Vision Critical CTO Kobi Ofir talks to Cantech Letter

Vancouver-based market research firm Vision Critical recently announced it had hired industry veteran Kobi Ofir as Chief Technology Officer. Vision Critical has expanded massively in recent years, guided by Andrew Reid on the basis of his father Angus’s polling firm, a decidedly 20th-century phone and paper-based operation.

Reid has transformed the family business into a high-tech and incredibly versatile market research company, partly by retaining the best aspects of old-school information gathering methods (talking to actual people), and applying the use of technology to combine demographic information with insights gathered through innovative data gathering methods to drive both business and political decision-making.

Read the full article on CanTechLetter