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Vision Critical Debuts Brand Equity Tool

Panel and research technology specialist Vision Critical has launched a platform bringing together consumer feedback, market assessment and investment analytics, for more than 4,000 brands across 200 categories.

Built on the firm’s insight community technologies, the new ‘Brand Equity Relationship Assessment’ platform (BERA) links consumer perception of a brand to key drivers such as changes in product, pricing, communications, distribution and service, aiming to influence financial performance across a range of brand categories.


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