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Vision Critical® Examines How Well You Know Your Social Media Audience

Canada’s premier digital conference, mesh, is being held this year from May 23 -24th in Toronto, ON.  mesh is a two-day event that explores how the web is evolving, the emergence of new and emerging trends, and what’s over the digital horizon. As a global leader in consumer insight and technology solutions, Vision Critical’s Founder and CEO, Andrew Reid, alongside Alexandra Samuel, director of the Social + Interactive Media Centre at Emily Carr University, will be presenting on invisible online audiences.
“We will be sharing the first look at the largest-ever, worldwide survey of social media users,” says Reid. “We wanted to understand the connection to social media audiences, as well as the unique role of the lurker and how this invisible online population can be reached.”
The mesh conference features challenging, insightful, engaging and provocative speakers and content. The intention is for people to come away from mesh with new ideas, inspiration and tons of food for thought on how they personally and professionally use the web.
About Alexandra Samuel
Alexandra Samuel is the Director of the Social + Interactive Media Centre at Emily Carr University. Through the SIM Centre, Alex leads applied research that helps companies leverage the university’s strategic, design and creative expertise in digital media. Alex is also the co-founder and principal of Social Signal, one of the world’s most experienced social media agencies. Founded in 2005, Social Signal works with business, government and non-profit organizations to build relationships, brand and issue awareness through online conversation and community.  Alex blogs for the Harvard Business Review and on her own site at