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Vision Critical® to Exhibit at Gartner 360 Summit

Vision Critical to be featured at single most important conference in the CRM space

(March 8, 2012) Orlando, FL – Vision Critical, a leading global technology and research firm, will be a presenter at The Gartner Customer 360 Summit next week.  The event, which runs this year from March 14 -16th in Orlando, Florida, provides the very latest in strategic and tactical insight into understanding, engaging and managing customer experiences.

“Vision Critical provides Voice-of-Customer and Voice-of-Market solutions that enable continuous engagement with existing and prospective customers for the purpose of uncovering the deepest customer insight possible,” says Vision Critical founder and CEO, Andrew Reid, who will be onsite and available to share his expertise.  “We are a natural extension of BI, CRM and SMM.  Our solutions uncover ‘why’ consumers feel and behave as they do, and combine this with the ‘what, where, when’ provided by these other behavioral data sources.  The result is a complete 360° customer view.”

Attendees can visit the Vision Critical booth to experience Vision Critical Community Panels, Surveys, Discussions and Customer Experience Management (CEM), an integrated online solution suite that offers a complete 360° customer view.  Visitors will also have the opportunity to engage with Vision Critical experts, such as Senior Vice President of Corporate Development, Gordon McNeill and Executive Vice President, Mark Bergen.  Please contact Vision Critical for more information at

The event brings together business and IT leaders to experience new research and innovative thinking in a variety of session formats on the most critical CRM topics, including customer experience management, integrated marketing and sales, data quality and business analytics and mobile and social strategies.