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Vision Critical expands partner network to enhance customer intelligence from sources across the enterprise

Expansion in global channel, services and technology partners will enable enterprises and organizations to build more comprehensive and authentic customer relationships


Vancouver, Canada – Vision Critical today announced an expansion of its global partner network to meet rapidly growing demand for higher quality customer intelligence to support marketing, market research, product and customer experience objectives. The expanded Vision Critical Partner Network is designed to better meet the needs of enterprise customers with more options for channel, services and technology partners to support and complement their insight communities powered by the Vision Critical Sparq® customer intelligence platform.

“Customer intelligence is evolving to incorporate information gathered from multiple sources across the enterprise, to provide a more complete, authentic picture of customers and their interactions with a brand,” said Tyler Douglas, Chief Sales and Marketing Officer for Vision Critical. “Insight communities offer unique value within this changing ecosystem, providing context for the observations that our customers are collecting across their organizations. By expanding the Vision Critical Partner Network, we aim to make it easier for them to integrate that context and support a more comprehensive intelligence framework for better insight.”


Growth of channel program to expand global and specialized industry support

An expansion of the global channel program across North America, Latin America, EMEA and Asia-Pacific enables global enterprises to more easily access customer intelligence across their global operations by working with local partners who can serve their language and cultural requirements. Additionally, enterprises can choose to employ Vision Critical partners with specialized knowledge of their industry. Partners in this category are typically value-added resellers who are authorized to sell, implement and manage customer insight communities operating on the Vision Critical Sparq platform.


Mix modern customer insight with research, consulting or marketing services

A new services partner category has been established to make it easier for customers to access research, consulting and marketing services in conjunction with their customer insight communities.


Integrate data across platforms for more authentic customer relationships

A new technology partner category has been initiated to better enable companies to gain a more complete view of their customers through technology integrations that consolidate data from multiple touchpoints across the enterprise, laying the foundation for more authentic customer relationships. Technology partners can take advantage of robust, documented APIs to connect information from other available sources like customer service or transaction records with insight community data for more context, enabling more informed decisions.

Vision Critical is actively recruiting partners across all categories. To learn more or to apply, visit


About Vision Critical

Vision Critical provides a cloud-based customer intelligence platform that allows companies to build engaged, secure communities of customers they can use continuously, across the enterprise, for ongoing, real-time feedback and insight. Designed for today’s always-on, social and mobile savvy customer, Vision Critical’s technology helps large, customer-centric enterprises discover what their customers want so they can deliver what they need. Unlike traditional customer research, which is slow, expensive and gathers dust on a shelf, Vision Critical’s customer intelligence platform replaces static data and cumbersome reports with real-time actionable customer intelligence that companies need to build better products, deliver better services and achieve better business outcomes.

Hundreds of high-performance organizations use Vision Critical’s technology. Follow us on Twitter at

“Sparq” is a registered trademark of Vision Critical.