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Vision Critical Expands Sparq™ Community Panels Reach with Mobile Surveys

Next generation of mobile surveys capture consumers in the moment and on-the-go to maximize response rates VANCOUVER, B.C. – October 24, 2011 – Vision Critical, a leading global technology and research firm, today introduced Mobile Surveys to extend the power and reach of the company’s industry-leading community panel software, Sparq. “Many leading global brands already rely on Vision Critical to help them better understand their relationships with consumers through continuous engagement programs,” said Andrew Reid, president, Vision Critical. “Our new Sparq Mobile surveys enable our customers to engage a new generation of people who are tech savvy, continuously connected online and influential among their peers; which in turn can help our enterprise customers stay ahead of emerging trends.” With the addition of Mobile Surveys to Vision Critical’s community panels, enterprises only need to author their customer surveys once and distribute them to the panelists – pre-registered and pre-screened target audiences – anytime, anywhere on multiple channels including desktop, tablets and smartphones. The panelists in turn can use their preferred devices to respond to the dynamic and interactive surveys. Sparq Mobile supports Android, Blackberry and iOS-based devices. Highlights of the new features include: • A new survey responding interface for touch based smart phones • One-time survey authoring for automatically optimized editions for PCs, smart phones and tablets • An automatic device detection that determines the best version of the survey to show a respondent • A preview for smart phones and PC surveys as they are being designed • Define survey logic based on the device being used • Built-in guidance for optimum survey design to maximize mobile response rates • HTML5-based design for mobile browsers, no app download required “The mobile community has been growing significantly in the past few years and there are no signs of stopping,” added Reid. “By placing Sparq Mobile custom surveys into the palms of mobile device users, enterprises can seize the moment to easily and accurately capture consumers’ frame of mind shortly after a campaign or a launch.” About Sparq™ Vision Critical’s Sparq platform is the world’s most advanced and widely used online community panel platform, helping global leading brands in every industry, from technology to travel, connect quickly and easily with their customers and gain the insight needed to make better business decisions. Sparq is flexible allowing for both quantitative and qualitative research from one convenient central location. Vision Critical’s fully adaptable service model allows companies to decide on the level of management and research expertise they require. About Vision Critical Vision Critical pairs the world’s leading market research specialists with the most innovative software developers, marrying the speed and power of on-line technology with the precision of market research. Serving over 600 global brands through offices across North America, Europe, Australia and our Global Partner program, Vision Critical creates powerful software and research solutions like Sparq™, the world’s leading community panel platform. Follow Vision Critical on Twitter at!/visioncritical