GERMANY – May 2, 2013 – Vision Critical, the leading provider of insight community technologies, today announced a partnership with full service market research agency, SKOPOS in Germany. Through the deal, SKOPOS will offer Vision Critical Insight Communities to its client base. Vision Critical adds SKOPOS research experience to its market offering.
“By committing to this partnership we extend our market research offering significantly. By working together with a market leader like Vision Critical to offer an outstanding technology, we are able to add value to our mutual clients,” said Olaf Hofmann, managing director of SKOPOS.
“On one side, clients gain the benefits of Vision Critical, a leading technology and service provider that has worked with more than 650 brands to date and is supplying clients like John Deere, Yahoo!, Virgin Mobile USA and many others with insight community technologies and services. On the other side, clients also gain the benefits of SKOPOS, an expert in quantitative and qualitative market research,” said Hofmann. “From my point of view, the partnership was bound to happen: uniting classic market research and modern technology; a winning combination.”
“Working together with SKOPOS is a very strategic decision. Together we can now deliver a complete solution consisting of modern technology and highly experienced support in terms of community management and research content. Given our expertise, the creation and maintenance of the insight community in Germany is now straightforward and creates an honest and sustainable dialogue with our clients,” said Martin Grupe, managing director of Vision Critical GmbH.” The market potential has been vast in Germany and through this partnership we continue to capitalize on it.”