Scott Miller to Address the Significant Impact Insight Communities Will Have in the Future of Market Research
NEW YORK – June 11, 2013 – Vision Critical, the leading provider of insight community technologies, today announced that Group CEO Scott Miller will be presenting at the market research and consumer insights event, Insight Innovation eXchange in Philadelphia taking place from June 17 – 19, 2013. Scott’s session, “The Role of Communities in Fueling Innovation”, will address the explosive growth that has taken place over the last several years within market research with the adoption of insight communities and community panels, as well as the business opportunity ahead in the future role of communities as the industry continues to shift.
Much like traditional market research, until recently insight communities existed as free-standing and disparate solutions within an organization. Soon, the industry will see a dramatic change in the role of communities across a business where organizations will integrate multiple communities with any number of sources including CRM systems and transactional big data. The insight derived from these communities will transfer back into a company’s existing business intelligence framework for more detailed and direct decision making. These communities will be built for long, strategic engagements as well as short term, tactical problem solving. Scott’s presentation will focus on the impact that open communities will have on the future of market research and how open communities will create significant business opportunities for market research innovators to collaborate together.
Insight Innovation eXchange North America is set to feature some of the leading names in consumer insight communities and market research. Additionally, the event will also host top brands including Coca-Cola, Campbell’s, Procter & Gamble, ESPN and many others scheduled to present on best practices, tips for gathering stakeholder insights, ideas for future innovations and more. Presented by GreenBook, the industry leading blog on market research and consumer insights gathering technologies and services, the event will host hundreds of attendees and dozens of presenters.
With a new, state of the art community based product launching later this fall, Vision Critical’s Group CEO Scott Miller will showcase in his presentation the vision for market research to help vendors and brands drive real business change for companies and organizations worldwide. Join Scott for The Role of Communities in Fueling Innovation on Tuesday, Jun 18th, 2013 at 5:20 p.m. ET in the Liberty Ballroom at the Philadelphia Marriott Downtown to hear more.
For more information about the event and how to attend, please visit: http://www.iiex-na.org/