Australia’s largest general insurer, IAG, and the Art Gallery of New South Wales were recognized for excellence at the annual conference, which highlights best practices in customer engagement for marketing effectiveness, product innovation, and customer experience design
Sydney, Australia – Customer-centric business professionals across a wide range of industries and roles gathered recently in Sydney for the annual Vision Critical APAC Customer Intelligence Summit. The Summit was an opportunity for marketers, customer experience designers, market researchers and product innovators to meet and learn from thought leaders, and each other, about engaging customers for insight that helps them make better business decisions.
“Our annual Customer Intelligence Summit is a great opportunity for us to learn from our customers and for our customers to learn from each other,” said Peter Harris, EVP and Managing Director, Asia Pacific for Vision Critical. “In a rapidly evolving ecosystem, the exposure to real-world examples, combined with thought leadership and best practices, has proven to be invaluable. It’s why our customers keep coming back to the Summit each year.”
The Customer Intelligence Summit is also an opportunity for Vision Critical to recognize the winners of its APAC 2016 Visionary Awards, a program that honours customers who embrace and excel in utilizing customer intelligence to improve their organization’s performance in three key areas: customer experience, marketing effectiveness and product innovation. All award winners and finalists were featured on the Summit agenda, sharing the successes of their communities and the impact they have had on their respective organizations.
The 2016 Visionary of the Year for Asia Pacific was awarded to IAG. IAG was recognised for using customer insight to better inform the development of its NRMA Insurance ‘DIY Deidre’ marketing campaign which helped to drive significant online engagement for the brand. Runners-up for the Visionary of the Year were Globe Telecom, News Corp Australia, and Telstra.
The Art Gallery of New South Wales was recognized with the Visionary Award for Rookie of the Year, a new category reserved for communities launched within the last 12 months. In the roughly six months since the Gallery Insiders insight community was launched, members have helped guide a marketing campaign that significantly impacted exhibition visitation, and provided valuable feedback on the visitor experience that is being used to guide planned improvements. Runners-up for Rookie of the Year were eBay Australia and New Zealand, HESTA, and oOh! Media.
In addition to the Visionary Awards, Vision Critical recognized its Partner of the Year for the APAC region: ABN Impact. ABN Impact has been a Value Added Reseller for Vision Critical since 2012, deploying Insight Communities on behalf of clients across multiple countries and sectors to help them get closer to their customers.
Two more Vision Critical Customer Intelligence Summits will take place in London and Chicago in September. For more information or to register, follow the links below:
- London, September 15: http://emea-summit.visioncritical.com/
- Chicago, September 20-21: http://na-summit.visioncritical.com/
About Vision Critical
Vision Critical provides a cloud-based customer intelligence platform that allows companies to build engaged, secure communities of customers they can use continuously, across the enterprise, for ongoing, real-time feedback and insight. Designed for today’s always-on, social and mobile savvy customer, Vision Critical’s technology helps large, customer-centric enterprises discover what their customers want so they can deliver what they need. Unlike traditional customer research, which is slow, expensive and gathers dust on a shelf, Vision Critical’s customer intelligence platform replaces static data and cumbersome reports with real-time actionable customer intelligence that companies need to build better products, deliver better services and achieve better business outcomes.
Hundreds of high-performance organizations use Vision Critical’s technology. Follow us on Twitter at https://twitter.com/visioncritical.