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Vision Critical Introduces its Consumer Goods Intelligence Suite—Enabling CPG Companies to Engage Today’s Digitally-Empowered Customers for Meaningful Insight

CPG companies, facing growing competitive threat from nimble upstarts, can now better understand the rapidly evolving needs of digital-savvy shoppers

The Consumer Goods Intelligence Suite solution allows CPGs to anticipate customer preferences, forecast trends to improve products and understand new purchasing behaviors

Leading companies including Maple Leaf Foods, Hartz and Fonterra use Vision Critical’s technology to get feedback and insight from their customers

 

Vancouver, BRITISH COLUMBIA – May 13, 2015 – Vision Critical, the leading customer intelligence platform provider, today launched its Consumer Goods Intelligence Suite, a software solution created to help Consumer Packaged Goods (CPG) companies make smarter, more customer-centric business decisions. Established CPG companies are facing growing competition from smaller, more agile upstarts, driven by the growth of digital-savvy customers who lack product loyalty, shop across a variety of channels and rely on peer recommendations. Consumer Goods Intelligence Suite is a turnkey solution for professionals who want accurate, impactful and timely insight into the people who matter most to their business—their customers.

With the Consumer Goods Intelligence Suite solution, CPGs will be able to better anticipate customer preferences, predict trends and understand constantly changing purchasing behaviors by having ongoing conversations with customers through a secure, opt-in online community. Leading CPG companies including Maple Leaf Foods, Hartz and Fonterra rely on Vision Critical technology to engage their customers for ongoing feedback and insight.

 

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CPG Solution 1CPG Solution 2

LEFT: Demo Consumer Goods Intelligence Suite login for customers

RIGHT: Consumer Goods Intelligence Suite welcome page for customers

 

CPGs facing strong competition from fast-growing upstarts can better understand the needs of today’s digital-savvy customers
Built on the Vision Critical customer intelligence platform, the Consumer Goods Intelligence Suite solution allows CPG brands to predict customer preferences more effectively by rapidly learning about their needs; forecast trends more accurately in order to improve products and messaging; and, better understand the increasingly complex path to purchase influenced by native advertising, social media and review websites.

The Consumer Goods Intelligence Suite provides CPG companies with access to an ongoing, two-way dialogue with customers through a secure, opt-in online community. Programmed with pre-built tools and templates, the solution helps CPGs to quickly and easily engage community members for insight in order to solve key industry challenges.

The Consumer Goods Intelligence Suite solution enables CPG companies to:

 

Consumer Goods Intelligence Suite allows CPGs to anticipate customer preferences, forecast trends and understand evolving purchasing behaviors
CPG companies are having a difficult time grasping the needs and wants of today’s empowered customers and competing against disruptive, nimble brands. According to the Boston Consulting Group, since 2009, large CPG companies have lost two points of market share, amounting to about $18 billion. Existing approaches, such as traditional market research and social media analytics, fail to produce accurate and actionable insight. The Consumer Goods Intelligence Suite solution provides CPGs with the feedback they need to make customer-driven decisions at the speed of business.

With Vision Critical’s Consumer Goods Intelligence Suite, CPGs can now:

 

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